Put the growth budget where it earns most
Unloq reads your sales and marketing data together and shows which segments pay back, so the next pound goes where the return is.
Put the growth budget where it earns most
Unloq reads your sales and marketing data together and shows which segments pay back, so the next pound goes where the return is.
Put the growth budget where it earns most
Unloq reads your sales and marketing data together and shows which segments pay back, so the next pound goes where the return is.
“Why is revenue up 9% but gross profit flat?”
Ask why, and Unloq ranks the causes and tells you what needs to be done.
“Why is revenue up 9% but gross profit flat?”
Ask why, and Unloq ranks the causes and tells you what needs to be done.
“Why is revenue up 9% but gross profit flat?”
Ask why, and Unloq ranks the causes and tells you what needs to be done.
Trace it to the discount approvals
Unloq shows where the discounts were agreed and how much gross profit they have cost this half.
Trace it to the discount approvals
Unloq shows where the discounts were agreed and how much gross profit they have cost this half.
Trace it to the discount approvals
Unloq shows where the discounts were agreed and how much gross profit they have cost this half.
Get the recommended next step, and delegate it
Unloq recommends one step and says why. Approve it and send it to the person who will do it.
- Based on 31 similar calls in your history.
- Calls Unloq rated 60 to 70% worked 63% of the time.
- Main evidence: accounts ordering at the same volume as these 22 have renewed at list price before, and 38 of the 61 accounts won this half opened on an introductory discount.
Odds checked against your own history. How the odds are checked
Get the recommended next step, and delegate it
Unloq recommends one step and says why. Approve it and send it to the person who will do it.
- Based on 31 similar calls in your history.
- Calls Unloq rated 60 to 70% worked 63% of the time.
- Main evidence: accounts ordering at the same volume as these 22 have renewed at list price before, and 38 of the 61 accounts won this half opened on an introductory discount.
Odds checked against your own history. How the odds are checked
Get the recommended next step, and delegate it
Unloq recommends one step and says why. Approve it and send it to the person who will do it.
- Based on 31 similar calls in your history.
- Calls Unloq rated 60 to 70% worked 63% of the time.
- Main evidence: accounts ordering at the same volume as these 22 have renewed at list price before, and 38 of the 61 accounts won this half opened on an introductory discount.
Odds checked against your own history. How the odds are checked
A growth plan needs one view of the numbers before anyone argues about where the budget goes. Lioncroft, one of the Midlands’ most established wholesale businesses, spent three months with us finding where AI would make the most commercial difference, then chose Unloq’s decision intelligence platform.
Ask where growth is paying off
Example answers from a made-up company. On yours, every figure traces back to its source.
Ask where growth is paying off
Example answers from a made-up company. On yours, every figure traces back to its source.
Ask where growth is paying off
Example answers from a made-up company. On yours, every figure traces back to its source.
Questions we get asked
What commercial leads ask before they trust a growth number.
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You
Still have questions?
Send us the question you would most like answered about your own business.
Yes, from the data you connect and the definitions your team sets. Unloq joins sales data to discount, rebate and cost data, so each customer and segment shows the margin it earns beside the revenue it brings. New business won on introductory pricing can look strong on the sales report and thin once the discount is counted, and Unloq shows both on one line. Segments are ranked by return, so you can see which deserve more account time and which are growing on discount.
Yes, working within your guidelines and definitions, from whatever data you make available. Unloq looks at how your own customers responded to earlier rises, adds market signals where they change the answer, and shows whether a price change is likely to hold and what it would do to volume and margin. Each option carries a likelihood, and the assumptions behind it sit beside the figure. Where your data cannot support a figure, Unloq leaves the figure out and shows which data is missing.
Unloq compares the result with your baseline, set by your own rules, whether that is last year’s run rate or the measure your team already trusts. So a sales rise that would have happened anyway is not credited to the campaign. When you approve a budget, the result you expected goes on the record with it, and Unloq measures what happened once the window closes. Next quarter’s budget conversation starts from evidence, held in the Impact Ledger beside every other decision you have approved.
Ask Unloq which ideas to back, within the decision limits you have set, and each option comes back with its expected return and how likely it is to deliver. You can see which one is likeliest to earn the best margin. Where you have set guardrails, such as a spend ceiling or a minimum margin, any option that would break one is flagged before you approve it. And when Unloq cannot answer with confidence, it tells you. Send us the options you are weighing up.
Questions we get asked
What commercial leads ask before they trust a growth number.
+
You
Still have questions?
Send us the question you would most like answered about your own business.
Yes, from the data you connect and the definitions your team sets. Unloq joins sales data to discount, rebate and cost data, so each customer and segment shows the margin it earns beside the revenue it brings. New business won on introductory pricing can look strong on the sales report and thin once the discount is counted, and Unloq shows both on one line. Segments are ranked by return, so you can see which deserve more account time and which are growing on discount.
Yes, working within your guidelines and definitions, from whatever data you make available. Unloq looks at how your own customers responded to earlier rises, adds market signals where they change the answer, and shows whether a price change is likely to hold and what it would do to volume and margin. Each option carries a likelihood, and the assumptions behind it sit beside the figure. Where your data cannot support a figure, Unloq leaves the figure out and shows which data is missing.
Unloq compares the result with your baseline, set by your own rules, whether that is last year’s run rate or the measure your team already trusts. So a sales rise that would have happened anyway is not credited to the campaign. When you approve a budget, the result you expected goes on the record with it, and Unloq measures what happened once the window closes. Next quarter’s budget conversation starts from evidence, held in the Impact Ledger beside every other decision you have approved.
Ask Unloq which ideas to back, within the decision limits you have set, and each option comes back with its expected return and how likely it is to deliver. You can see which one is likeliest to earn the best margin. Where you have set guardrails, such as a spend ceiling or a minimum margin, any option that would break one is flagged before you approve it. And when Unloq cannot answer with confidence, it tells you. Send us the options you are weighing up.
Questions we get asked
What commercial leads ask before they trust a growth number.
Yes, from the data you connect and the definitions your team sets. Unloq joins sales data to discount, rebate and cost data, so each customer and segment shows the margin it earns beside the revenue it brings. New business won on introductory pricing can look strong on the sales report and thin once the discount is counted, and Unloq shows both on one line. Segments are ranked by return, so you can see which deserve more account time and which are growing on discount.
Yes, working within your guidelines and definitions, from whatever data you make available. Unloq looks at how your own customers responded to earlier rises, adds market signals where they change the answer, and shows whether a price change is likely to hold and what it would do to volume and margin. Each option carries a likelihood, and the assumptions behind it sit beside the figure. Where your data cannot support a figure, Unloq leaves the figure out and shows which data is missing.
Unloq compares the result with your baseline, set by your own rules, whether that is last year’s run rate or the measure your team already trusts. So a sales rise that would have happened anyway is not credited to the campaign. When you approve a budget, the result you expected goes on the record with it, and Unloq measures what happened once the window closes. Next quarter’s budget conversation starts from evidence, held in the Impact Ledger beside every other decision you have approved.
Ask Unloq which ideas to back, within the decision limits you have set, and each option comes back with its expected return and how likely it is to deliver. You can see which one is likeliest to earn the best margin. Where you have set guardrails, such as a spend ceiling or a minimum margin, any option that would break one is flagged before you approve it. And when Unloq cannot answer with confidence, it tells you. Send us the options you are weighing up.
+
You
Still have questions?
Send us the question you would most like answered about your own business.