Lioncroft puts AI at the heart of its growth plans

Lioncroft puts AI at the heart of its growth plans

Lioncroft, one of the Midlands’ most established wholesale businesses, chose Unloq’s decision intelligence platform to bring its data from across the business together, so its leaders can see what is happening, why it is happening and what to do next.

Lioncroft, one of the Midlands’ most established wholesale businesses, chose Unloq’s decision intelligence platform to bring its data from across the business together, so its leaders can see what is happening, why it is happening and what to do next.

Client
Lioncroft
Industry
Wholesale
What we built
A three-month AI discovery with Lioncroft’s leadership team, after which Lioncroft chose Unloq’s decision intelligence platform.
  • Decision intelligence platform
  • AI discovery
Client
Lioncroft
Industry
Wholesale
What we built
A three-month AI discovery with Lioncroft’s leadership team, after which Lioncroft chose Unloq’s decision intelligence platform.
  • Decision intelligence platform
  • AI discovery
We are incredibly proud that Lioncroft has chosen Unloq as a core part of its AI strategy, and we look forward to helping the team turn its data into better decisions and measurable growth.
Dr Yiannis Maos MBE, CEO and co-founder, Unloq
A still from the Lioncroft customer film: start where the data can back the decision

The challenge

The challenge

Lioncroft has a proud history and a clear ambition, and its leadership wanted AI doing practical work across the business: deeper insight from its data, faster decisions, and a sharper view of where performance and growth could improve. Before choosing anything, the leadership team wanted to know where AI would make the biggest commercial difference.

What we did

What we did

Unloq spent three months with Dr Jason Wouhra OBE, the leadership team and senior executives, mapping Lioncroft’s strategic priorities against its data and the places AI would be worth most.

Lioncroft chose a platform built to go further than dashboards and standalone AI tools. Unloq checks each answer against the business’s own data and attaches the supporting evidence, so a leader can see what an answer rests on before acting on it. The partnership marks the start of a long-term relationship focused on practical implementation and measurable outcomes.

How we did it

  1. 01

    Work alongside the leadership team

    We sat with Dr Jason Wouhra OBE and the senior team to understand where the business is heading.

  2. 02

    Map the priorities against the data

    Together we looked at Lioncroft’s strategic priorities, its data landscape and the opportunities where AI would be worth most.

  3. 03

    Choose the platform

    At the end of the engagement Lioncroft chose Unloq’s decision intelligence platform as a core part of its AI strategy.

Bring us one decision that matters

Send us the call you have to make. A founder reads it and comes back on it, and if answering it properly needs your own data we will tell you exactly what that would take.

© 2026 Unloq Solutions Ltd. All rights reserved. Registered in England and Wales, company number 15958795.

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Bring us one decision that matters

Send us the call you have to make. A founder reads it and comes back on it, and if answering it properly needs your own data we will tell you exactly what that would take.

© 2026 Unloq Solutions Ltd. All rights reserved. Registered in England and Wales, company number 15958795.

Cyber Essentials Plus
Social Icon