Author

Eerik Beeton

Founding Growth & Marketing Lead, Unloq

AI adoption and go-to-market, and the marketing systems he builds with AI.

Eerik is a growth and marketing leader who has built the marketing function at several B2B software companies, across AI, fintech and SaaS. He is an operator who builds demand engines from zero. He writes about AI-led growth and marketing, and how companies put AI to work.

Articles

“We should sort the data out first.” I said it for years, meaning it every time. Eerik Beeton

AI in practice

Do you have to fix your data first? I spent years being the person who said yes

“Our data is not ready” bundles several problems together. Why you can start with one decision on today's data, and where the cleanup crowd are right.

21 Oct 2026 · 6 min read

AI in practice

Do you have to fix your data first? I spent years being the person who said yes

“Our data is not ready” bundles several problems together. Why you can start with one decision on today's data, and where the cleanup crowd are right.

21 Oct 2026 · 6 min read

AI in practice

The hard part of connecting AI to your systems is no longer the engineering

Connecting AI to your systems has never been easier, yet 58% of leaders say they are still not ready, and the reasons have stopped being technical ones.

9 Oct 2026 · 6 min read

AI in practice

The hard part of connecting AI to your systems is no longer the engineering

Connecting AI to your systems has never been easier, yet 58% of leaders say they are still not ready, and the reasons have stopped being technical ones.

9 Oct 2026 · 6 min read

News

London Business School's Illai Gescheit joins Unloq as Chair

Unloq®, the Birmingham-based AI company behind the Decision Intelligence Platform, has appointed Illai Gescheit as Chair.

13 Sep 2026 · 3 min read

News

London Business School's Illai Gescheit joins Unloq as Chair

Unloq®, the Birmingham-based AI company behind the Decision Intelligence Platform, has appointed Illai Gescheit as Chair.

13 Sep 2026 · 3 min read

Lioncroft choose Unloq's Decision Intelligence Platform to lead AI-enabled growth

News

Lioncroft chooses Unloq’s decision intelligence platform to lead AI-enabled growth

Lioncroft is a business with a proud history, a strong culture and a clear ambition for the future; a future that puts AI front and centre.

29 Jul 2026 · 2 min read

News

Lioncroft chooses Unloq’s decision intelligence platform to lead AI-enabled growth

Lioncroft is a business with a proud history, a strong culture and a clear ambition for the future; a future that puts AI front and centre.

29 Jul 2026 · 2 min read

News

Press release: Unloq raises £950K to help businesses predict what happens next and act on it

Birmingham AI company secures backing to build a decision intelligence platform that combines prediction, governed recommendations and human judgement.

25 Jun 2026 · 9 min read

News

Press release: Unloq raises £950K to help businesses predict what happens next and act on it

Birmingham AI company secures backing to build a decision intelligence platform that combines prediction, governed recommendations and human judgement.

25 Jun 2026 · 9 min read

Eerik Beeton

Articles

Bring us one decision that matters

Bring us one decision that matters

Bring us one decision that matters