The Challenge
Customer, dealer, and vehicle data sat in separate platforms with no integrated layer connecting them. Reporting was manual and siloed. The XPeng brand launch needed a production-grade AI customer service capability, but the underlying data infrastructure did not exist.
Our Strategy
We began with a full audit of IM Group's data estate across CDP, HubSpot, MVRIS, and Azure, and produced a target architecture using Microsoft Fabric with a medallion structure. In parallel, we built the full data infrastructure for an AI customer service bot for the XPeng brand launch.
The Results
4
Data sources unified into one platform
5 brands
One intelligence layer
8 weeks
From audit to live deployment
Testimonial
" It's been great to work with the Unloq team. Their knowledge of AI is vast and they've helped us deliver AI solutions that will improve customer engagement and give better insight. "
- Tom Stone, Digital Director at IM Group (Xpeng Motors UK)
