ICE Creates / NHS

AI-powered smoking cessation coaching chatbot built on Anthropic Claude, Azure AI Search, and a production-grade RAG pipeline for the NHS.

ICE Creates / NHS

AI-powered smoking cessation coaching chatbot built on Anthropic Claude, Azure AI Search, and a production-grade RAG pipeline for the NHS.

The Challenge

ICE Creates needed to transform hundreds of real NHS counselling transcripts into a production-grade AI coaching platform, with clinical safety, Welsh/ English bilingual support, and zero existing data infrastructure to build on.

ICE Creates needed to transform hundreds of real NHS counselling transcripts into a production-grade AI coaching platform, with clinical safety, Welsh/ English bilingual support, and zero existing data infrastructure to build on.

No structured knowledge base existed. Raw material sat as audio files and Word documents in SharePoint with no ingestion pipeline, no transformation logic, and no quality controls. The platform also needed to serve people in active withdrawal, demanding a higher safety bar than a typical consumer chatbot.

Our Strategy

We designed and built the entire data platform and AI application across five workstreams: knowledge base ingestion, hybrid search architecture, notification pipeline, SQL data model, and operational telemetry.

We designed and built the entire data platform and AI application across five workstreams: knowledge base ingestion, hybrid search architecture, notification pipeline, SQL data model, and operational telemetry.

Every workstream was a data engineering exercise at its core. Claude was integrated at the points where reasoning and language generation materially affect outcome quality, with a deliberate model tiering strategy across coaching, content generation, and data extraction workloads.

The Results

43905

QA pairs indexed and searchable

50

Search retrieval stages for clinical precision

2

Claude model tiers powering the platform

Testimonial

" Unloq has been a great partner to work with. Their approach helped us identify where AI should be applied and the AI solution they developed is now delivering on the needs of our client and their users. "

- Stuart Jackson, CEO & Founder, ICE Creates

Helped 100+ leaders decide

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Helped 100+ leaders decide

Ready to make better decisions?

Book a 30 minute demo and see how Unloq turns your data into decisions you can defend.

What are you interested in?

What’s your biggest AI challenge?

By submitting, you agree to our terms of service.

No sales pressure. Just a working session.

Helped 100+ leaders decide

Ready to make better decisions?

Book a 30 minute demo and see how Unloq turns your data into decisions you can defend.

What are you interested in?

What’s your biggest AI challenge?

By submitting, you agree to our terms of service.

No sales pressure. Just a working session.