Jul 29, 2026
Lioncroft choose Unloq's Decision Intelligence Platform to lead AI-enabled growth
Lioncroft is a business with a proud history, a strong culture and a clear ambition for the future; a future that puts AI front and centre.
Unloq® has been selected by Lioncroft Wholesale Ltd to help the business unlock new growth opportunities through AI-powered decision intelligence.
The partnership follows a three-month engagement in which Unloq worked closely with Dr Jason Wouhra OBE, Lioncroft’s leadership team and senior executives to understand the organisation’s strategic priorities, data landscape and most valuable opportunities for AI.
Lioncroft is one of the Midlands’ most established wholesale businesses, with a proud history, a strong culture and a clear ambition for the future. Through its partnership with Unloq, the business will use AI to surface deeper insight from its data, support faster decision-making and identify practical opportunities to improve performance and drive growth.
Unloq’s AI Decision Intelligence Platform goes beyond conventional dashboards and standalone AI tools. It brings together financial, commercial and operational data to help leaders understand what is happening, why it is happening and what they should do next.
Dr Yiannis Maos MBE, CEO and Co-founder of Unloq, said:
“Lioncroft is a brilliant business with a strong heritage, an ambitious leadership team and a genuine appetite to use AI in a meaningful way. We have taken the time to understand the organisation, its strategic priorities and where AI can deliver the greatest commercial impact. We are incredibly proud that Lioncroft has chosen Unloq as a core part of its AI strategy, and we look forward to helping the team turn its data into better decisions and measurable growth.”
The platform has been designed to ensure that every insight can be understood, interrogated and trusted. Rather than presenting leaders with an unsupported AI-generated response, Unloq connects each answer to the underlying evidence.
Satyen Fakey, CTO and Co-founder of Unloq, said:
“For most AI and data platforms, the process stops once the model generates an answer. For Unloq, that is where the process begins. Every answer is validated against the organisation’s data and delivered with the supporting evidence attached, giving decision-makers the confidence to act.
“Claude Opus 5 provides the deep reasoning capability, supported by other specialist models where appropriate. This is all orchestrated through our custom-tuned, enterprise-grade AI stack across AWS and Microsoft Azure.”
The partnership represents an important milestone for both organisations and marks the beginning of a long-term relationship focused on practical implementation, measurable outcomes and sustained business value.
